![]() ![]() Below is a lightly edited and condensed transcript of our conversation. I spoke with Vanderbilt about how what we like is influenced by both culture and human nature, how being able to analyze things helps us like them more, and how the Internet changes the game. A lot of the time, they can’t say why they like something, they just know that they do. Sometimes they pretend to like movies they never really watch or music they don’t actually listen to. Sometimes they like what their friends like. Sometimes, people just prefer the familiar. He examines the broad collection of likes and dislikes that make up “taste,” and how they come to be. ![]() What determines people’s preferences is a fuzzy, hard-to-pin-down process, but Tom Vanderbilt takes a stab at it in his new book, You May Also Like. ![]() In the time of the Facebook thumbs up, what does it mean to “like” something? What is it that makes humans decide they prefer one thing over another, so that you click replay on one song all day and cover your ears whenever you hear another in public? And how do Netflix and Spotify and other recommendation engines seem to know your taste as well or better than you do sometimes? ![]()
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